Schwab Vs. Ameritrade: Which Online Brokerage Is Right For You In 2023?


Choosing the right online brokerage is crucial for any investor. In 2023, two of the most popular options are Schwab and Ameritrade. While both offer a range of services and features, there are some key differences that may make one a better fit for your needs. In this article, we’ll compare the two and help you make an informed decision.

Background on Schwab and Ameritrade

Charles Schwab and TD Ameritrade are both established names in the world of online trading. Schwab was founded in 1971 and has since grown to become one of the largest investment firms in the world, with over $3 trillion in client assets. Ameritrade, on the other hand, was founded in 1975 and has a strong reputation for its trading platform and educational resources.

Account Types and Minimums

One of the first things to consider when choosing between Schwab and Ameritrade is the type of account you’re looking for. Schwab offers a range of options, including individual and joint brokerage accounts, retirement accounts, and education savings accounts. Ameritrade offers similar options, but also includes a specialized account for futures trading. Both Schwab and Ameritrade have no minimum account balance requirements, making them accessible to a wide range of investors. However, Schwab does require a $1,000 minimum for certain types of accounts, such as margin accounts.

Trading Fees

Another important factor to consider is trading fees. In general, Schwab has lower fees than Ameritrade. For example, Schwab charges $4.95 per trade for stocks and ETFs, while Ameritrade charges $6.95 per trade. However, Ameritrade offers a wider range of commission-free ETFs, which can be a significant cost savings for investors who trade frequently.

Trading Platforms

Both Schwab and Ameritrade offer robust trading platforms that are user-friendly and customizable. Schwab’s platform, called StreetSmart Edge, is known for its advanced charting tools and real-time data. Ameritrade’s platform, thinkorswim, has a similar reputation for its powerful analysis tools and research capabilities.

Mobile Apps

In addition to desktop platforms, both Schwab and Ameritrade offer mobile apps for on-the-go trading. Schwab’s app offers a clean and intuitive interface, while Ameritrade’s app has more advanced features and customization options.

Research and Education

Both Schwab and Ameritrade offer a wealth of research and educational resources to help investors make informed decisions. Schwab provides access to third-party research reports, as well as its own proprietary research. Ameritrade offers a similar range of resources, including webinars, articles, and market commentary.

Customer Service

Finally, it’s important to consider customer service when choosing between Schwab and Ameritrade. Both firms have a reputation for excellent customer service, with knowledgeable representatives available via phone, email, and live chat. Additionally, both offer extensive online help centers and FAQ sections.


In the end, the choice between Schwab and Ameritrade will depend on your individual needs and preferences. If you value low trading fees and a clean, intuitive trading platform, Schwab may be the better choice. On the other hand, if you’re looking for a wider range of commission-free ETFs and more advanced trading tools, Ameritrade may be the way to go. Regardless of your choice, both firms offer excellent options for investors seeking a reliable online brokerage.